If you find yourself strolling through the vibrant streets of Soho, make sure to stop by Assa located at 23 Romilly St, London W1D 5AQ. This bustling Korean restaurant has quickly established itself as a favourite among locals and tourists alike, known for delivering authentic Korean flavours in a lively setting. With its casual ambiance, Assa strikes a perfect balance between a relaxed dining experience and the excitement of a popular eatery.
One of the standout features of Assa is its extensive menu, which offers a delightful variety of dishes that cater to every craving. From the crispy yet tender Pa Jeon (Korean pancakes) priced at £8.50 to the heartwarming Bu Dae Jji Gae hot pots starting at £31, every dish is crafted with care and complexity. The Seafood Kimchi Jeon and Bulgogi Kimchi Jungol are particularly notable for their rich flavours and generous portions, making them popular choices for both newcomers and regulars.
For those who enjoy a refreshing twist, the Naengmyeon (cold noodles) is a highlight, expertly combining the perfect contrast of textures and flavours, all for just £12. The lively atmosphere is complemented by the upbeat music, creating an enjoyable backdrop for friends and family to gather. However, expect a bustling scene—as Assa's popularity can lead to tight seating and a vibrant buzz that might not suit everyone looking for an intimate dinner. But for many, this energy is part of the restaurant's charm.
The customer reviews consistently sing praise for the high-quality dishes and the friendly, attentive staff. One delighted diner noted how the food exceeded their expectations, stating, "not gonna lie, I walked in kinda skeptical…but then I saw actual Koreans eating there," confirming the restaurant's authenticity. Another regular, having frequented Assa for lunch, adored their affordable yet substantial meals, making it a sought-after spot for a nourishing break.
In terms of value, Assa impressively delivers exceptionally well-prepared dishes at prices that many find surprisingly reasonable for London. Whether you’re after a heartening hot pot to warm you up in the winter or a quick lunch that won't break the bank, you’ll find your cravings satisfied here.
Assa is more than just a meal; it’s an experience. With a menu full of exciting options and a setting that buzzes with life, this is one spot where you can eat your heart out without compromising your wallet. Make your way to Assa—your taste buds will thank you!
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Nicholas Martin
09/10/2025
Assa Located in Soho, is a favourite for those craving authentic Korean food in central London. Known for its hearty hot pots, flavourful bibimbap, and crisp kimchi pancakes, the restaurant delivers bold, satisfying dishes at prices that feel fair for the area. The casual setting, lively atmosphere, and quick service make it a great choice for groups or anyone after a vibrant dining experience without the polish of fine dining. On the flip side, Assa’s popularity means it often gets crowded, with tight seating and noise levels that won’t suit all diners seeking quiet meal or intimate meal. Some dishes can be hit-or-miss, but the highlights more than make up for it, keeping regulars coming back. For authentic flavours served in a bustling, energetic space, Assa remains one of Soho’s most reliable Korean food spots. Personally , we loved the food and experience.
Francisca Quádrio
29/08/2025
I have regularly come for lunch for the last three years and love love love Assa! They offer tasty and affordable lunch options but don’t be afraid to explore the rest of their menu - I always like to try a variety of their food! The music is always great and the staff are lovely! It’s difficult to find places in Soho that offer a proper sit down meal for lunch that’s nourishing but doesn’t cost you loads and that’s why Assa is my go-to (especially in the winter time when you want a hot bowl of food and a warm place to spend your lunch break)!
Chih P
26/08/2025
not gonna lie, I walked in kinda skeptical… but then I saw actual Koreans eating there and was like this place is legit. And omg the food?? So good. The prices?? Literally unreal. Like how is it this cheap?? And in London!! Definitely coming back. -written by a millennial trying to be a Gen z
Tasfia Sufi
19/08/2025
The food was delicious, I would definitely come back again to try other items on the menu. The restaurant is walk in only, the queue does move fast. The staff are very attentive and the food came out very quick despite being super busy. From the flavours to the portion size, this place did not disappoint and it was halal.
Precious Ayiyi
05/08/2025
The food was really good and we got served relatively quickly even thought it was quite busy! The bbimbap bowls are really good and so’s the crispy fried chicken!
Popo Eyes
28/07/2025
I had a great time at Assa! The place felt cozy and welcoming . The food was super tasty ????????—full of real, bold flavors. The staff were kind and helpful, and made sure we understood the menu . You can tell they care about their food and guests. Whether you're trying Korean food for the first time or love it already, this spot is worth visiting. I’ll be back soon!
Diana Bay
09/07/2025
I come here at least once a month because the food is delicious and priced well. My favourites are the beef bulgogi, the scallion pancakes and the boneless chicken in sweet and spicy sauce. Their drinks selection is really impressive as they have a wide range of flavours. I like the lychee soda personally. The service is very quick, I gave the atmosphere 3* as it's quite packed and loud in there but I guess that's what makes it so reasonably priced. Always looking forward to coming here